Thursday, August 20, 2009

Show You Care to Connect With Your Audience

Credibility goes a long way in connecting with an audience. Research shows that 50% of your impact on an audience is all about you. It is how you show your concern and demonstrate empathy. Empathy involved listening more than anything else and requires that you listen for the question underneath the questions so that you can connect with the emotion of the audience. You don't have to agree with someone to emphathize, you do have to acknowledge their concerns. For instance, "I appreciate your concerns," "It is fair for you to be upset," etc.
The next time you are speaking to a group, talking with staff or dealing with a stakeholder, remember that people do no care how much you know until they know how much you care.
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