Tuesday, July 26, 2011

Focus on your ideology to refocus your org

An organization’s ideology should provide a useful guide for all aspects of decision-making within the organization and at all levels of the organization. It becomes the guide post for attitudes, behaviors and evaluations. The mission statement captures the organization’s purpose; the vision statement reflects what it hopes to accomplish; and the values reflect principles that shape how it lives forward its mission. The ideology is reflected in the brand and forms the basis for the strategic plan.
DiggIt!Add to del.icio.usAdd to Technorati Faves