Tuesday, January 14, 2014

Focus and Expand Your Experience

Reminders help. They trigger thought, which spark action -- or can, if we're paying attention. Alexandra Horowitz's On Looking was an excellent reminder about our opportunity to experience, explore and expand the world around us simply by paying attention.

The telling wasn't quite what I was expecting in that her walks were not around the same block, and her experts were less of guides than of portals. And, through her frame, Ms. Horowitz opened new worlds of information and knowledge far beyond what may have been experienced or expounded by those with whom she journeyed.

An excellent investment of time as it reminds us to take time and truly experience the things around us, daring us to enjoy it more if we see it from a different perspective.
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Thursday, January 02, 2014

Names Matter

Don't be fooled. What you call your business says a lot about a lot of things. So when you consider starting your own business, consider your intentions in  naming it.
  • Do you want your name in the name? Do you not want your name in the name?
  • Does the name need to be something that you can build with and into (i.e., will your business always be just do, do you see a small team, is a large employee population in your future). 
  • What are some of those things in your life that will shape you approach your work? 
  • Do you need it to be descriptive, reflective or evocative?
  • What characteristics do you want to reflect with your name?

Even answering these straight-forward questions can generate the insight needed to spark your company name. Then, as you consider your ideas, filter them by the story you'd share when people ask why you chose that as your business name.
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