Thursday, April 09, 2009

The One-with-One of Strategic Planning & Branding

It is a little known fact that effective organizations link strategic planning and brand development. The two disciplines truly do go hand-in-hand. Branding is simply the public manifestation of the internal planning intentions. In parallel worlds, you can connect the mission with the identity, the vision with the tagline, the values with the messaging framework, the strategic plan with the creative brief, and the action plan with the outreach. Another way to look at it is a one-to-one blend, a layering of strategic planning and communications, actions and impressions.
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