Wednesday, April 15, 2009

DIY: Strategy + Brand Integration

If you aren't fortunate enough to go through an integrated process for developing the framework for your strategic planning and your branding, take the time to build the bridge yourself. Pull out the strategic plans, steep yourself in the ideology, internalize the values. Know how your organization defines success and for what it is being held accountable. Then, build the bridge to your branding process. And, if you're not certain about the strength of your organization's vision --or your brand-- use an engaging process to strengthen it.
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