Monday, April 20, 2009

Make Your Creative Work For You

If you are going to invest in creative campaigns, make them work for your organization. Connect the creative to the essence of your mission, culture and identity. Connect it in a way that bridges your stakeholders to the future and compels your audience to take a desired action. Think about how to leverage the campaign or the development process to engage stakeholders. Determine how best to take the ideas, information and outcomes back to the people from whom they were solicited in order to gain ground. Perhaps take them to new people from whom you'd like comments solicited. Even if you didn't get it quite right (from their perspective), you might gain valuable respect and a few more ambassadors for your cause.
DiggIt!Add to del.icio.usAdd to Technorati Faves

No comments:

Previous Posts