Monday, April 06, 2009

Effective Organizations Bridge Intention & Action

When you engage people, you help them understand --from the inside-- what is is you're all about. You bring them inside the brand. Thgey ver thing that generates a common understanding of intent. An effective ideology, an effective strategic plan and an effective brand builds the bridge between intention and action. It uses everything at its disposal to be sure that people understand what's expected and that they deliver on it consistently in a way that connects with the intended audience ... be that audience internal, external or a combination thereof.
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