Wednesday, March 25, 2009

Engage Stakeholders in Your Discovery

Consider engaging your external stakeholders in your strategic discovery process. Not as a focus group, but as real-time participants. We've had great experiences inviting specific target audiences into specifically designed parts of the process. They mix in small groups with the organization's leadership, management and staff. It builds the relationship, it expands the perspective and it deepens the data from which the resulting frameworks are created.
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