Tuesday, March 31, 2009

Build a Brand Bridge Between Internal & External

Branding connects people. It connects them to ideas, to experiences, to programs (or products) and to each other. Since you do have the opportunity to build your brand, be clear with your people how you intend for them to connect with the outside world. Work hard to help people within your organization understand and connect with the emotion and the message you want outside people to remember. Forget the internal, forget about the external.
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