Missions Don't Talk, People Do

Missions don't talk, people do. So, how your people articulate the mission and represent the organization's intentions can be the difference between feast and famine. It can make or break that impression you seek to leave with stakeholders. Step back and consider what tools you have in place or what conversations you've had with people about that key message you want to share with people in order to spark some needed action or what traits you want to emphasize through your actions in order to reinforce the organization's value and position. Become intentional in building a brand and become clearer in your intentions. Then, watch your organization move forward and advance its mission.