Friday, November 17, 2006

To the Point

"If you want to change hearts and minds, it takes more than ads, more than donations and more than a this-ban-might-not-be-such-a-great-idea approach. You have to have passion and clarity." -- Frank Bures, "Why Fair Wisconsin Lost" Isthmus, Nov. 17, 2006, p. 10

Yet another reinforcement for the power of clear & consistent communication that connects with the target audience. We, at Timpano Group, couldn't agree more with Mr. Bures --- after all, he's advancing what we live and share with our clients.
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