Friday, November 17, 2006

Let's Keep the Horses Before the Cart

Too often organizations focus so much on the cart [the product, service, capital campaign or launch date] that they get it ahead of the horses [the people involved]. Organizations forget that the critical element to advancing that cart is motivating the horse.

Dangle the right carrot: a clear message that connects. Provide a sense of purpose. Be consistent in the direction. Take the time to connect the horses to the cart properly and enjoy the surge of power that takes the cart from Point A to Destination Z.
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