Social Media & 24/7 Employees

Employers are expressing frustration about lost productivity in the era of social media, and research bears it out. Yet, there is an opportunity to refocus that frustration by engaging employees and aligning their actions with the purpose and intentions of the employer. When people are engaged in and about their work, the social networking sites become an outlet/distribution vehicle to extend the brand and the sales reach. If employers subscribe to the concept that employees represent them 24/7, social networking becomes a more interesting (less frustrating proposition) ... provided everyone is clear on the intention, the core message and the authentic actions they can/are taking.

Thanks to Frank Horvath for sparking this post.