Boost Your Brand by Exploring Collaboration

Collaborations or partnerships can be great brand boosters. You might enhance people's impressions of your organization simply by the connections they associate with your collaborator/partner. The possibility of that connection might also be the shot in the arm needed to take a look at the brand you've built and either affirm it or evolve it.

Examining the respective brands may also be helpful in the conversation about how the collaboration or the partnership will work. Are your intentions aligned? Are your actions consistent (and appropriately complimentary or divergent)? How do your impressions compare, contrast and help you make progress as an organization?

Worry less about losing your brand in a partnership, think more about how it will be enhanced as a result.