Wednesday, August 20, 2008

Envelope Eye Patterns

When people receive mail, they typically do four things in a very specific order:

1. they look at their name
2. they notice the sender's name
3. they check the type of postage
4. they flip the envelope over

They don't spend time thinking about it, but if you do then you can use the envelope to your advantage. Combine it with the knowledge that size and color matter and your next envelope could become a powerful tool for communicating your message.
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