Tuesday, August 05, 2008

Old School Principles Drive New School Twist

David Kiley's article on Ford Motor Company (The Fight for Ford's Future) offers some good insights about brand building strategy that also apply for strategic thinking and practical planning. The same old strategies aren't going to work in an evolving world but some old school principles still hold power:
  • Bring people into the (creative) process.
  • Generate commitment by being clear and consistent.
  • Be disciplined and stay focused.
  • Edit.
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