Saturday, April 26, 2008

Creativity that connects

If you're going to invest in creative campaigns, make them work for your organization. Connect the creative to the essence of your mission, culture and identity. It creates an ever-present thread that connects the audience back to your organization. It also helps to engage your stakeholders so they become part of (or create) a conversation that includes you. Perhaps our goal as organizations shouldn't be to sell our product, service or mission but to become part of the way in which people think and live their lives.
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