Monday, March 31, 2008

The Senses of Identity

BusinessWeek reported this week on the adoption of a sensory approach to enhancing the customer experience at Credit Suisse. The scents of choice: peppermint with hints of grapefruit and green tea. "Surveys showed an uptick in customer satisfaction at the sensory branches." The statistics are in on their experience, so make one of your own ... what's your scent?
DiggIt!Add to del.icio.usAdd to Technorati Faves

No comments:

Previous Posts