A Sequence of Messaging

Messaging is about drawing emotion and imprinting a memory in the brains of our audiences. If they remember the emotion and can associate it with the brand ... success! The messaging is only one-half words. The other half? Design. The right juxtaposition of imagery and ideas will lead the audience to the path of enlightenment. It will educate. It will inform. It will instruct. It will influence. Here is a sequence we recommend for effective messaging: State the objective; discover the idea; differentiate through the words and deliver with the design.