Straight Talk by CEOs: a place to start

Couldn't agree more with Frank Luntz that the time is past for CEOs to start talking in language that Americans actually use. It can be tough to change, but a great place to start is elimininating acroymns. An even smaller first step, don't shorten the name of your organization to an acronym when you write about it. The second step of that challenge, don't do it when you talk about it.