Clarity helps with complicated GenXers

Want to get Gen X into your world, don't tell them what they are going to get of it. Create a sense of community, create an opportunity for connection. Respect the fact that many were shaped in a world filled with lies and they are always on the lookout for the next half-truth or false-proclamation. Since they are complicated, be clear in the true value you deliver.

If you're in the arts, read a post by Bridgette Redman that offers her research-based and first-hand experience on how this applies to arts marketing.