Monday, July 16, 2007

Thought for the Day: Storytelling

"The important point that I'm trying to make is that storytelling has nothing, whatsoever, to do with logic. Logic is a limping stepchild of the true processes of the spirit. It's an illusion. It's a defective little parlor trick. Associations are the way that we perceive. Electrical connections caused by the juxtapositions of experience. That's the way we are really built, and storytelling takes into account that truth."

-- David Milch, co-creater of HBO's John from Cincinatti

Seeking to move forward in connecting people with your mission? Suspend logic, allow your mind to free associate, find a clear truth and, then, only then, connect it with your business objective.
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