Friday, July 13, 2007

Simple constancy for stronger identity

Authenticity is the ability to remain true to oneself in the face of pressures to change. But we are never the same today as we were yesterday, or will be tomorrow. Since change is the only constant in life, how can an organization retain its authenticity and communicate it effectively? Stagis points to Marimekko pattern design for inspiration on staying true to your core purpose while leveraging your “brand’s learning potential” to fulfill your mission in new ways. We are most true to ourselves when embracing how we inevitably change.
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1 comment:

Bernadette Jennings said...

Hi Melanie
I like your definition of authenticity as having the ability to remain true to ones self in the face of change. Which of course is a thorny problem for an organization if they don't have a real base behind their brand. If we look at brands who do this really well we can often see that they succeed in a large part because they use archetypes as the fundamental basis for their brand. Nike has done this to great effect using the Hero archetype and could doubtless develop many more stories from this base. As individuals our authenticity comes from our innermost self and a company needs to be built in a similar way to really be authentic.
This opens a world of possibilities to businesses large and small alike.

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