McKinsey Quarterly offers an excellent excerpt from Ed Catmull's book, Creativity, Inc., Overcoming the Unforeseen Forces that Stand in the Way of True Inspiration.
It speaks to his experience in building purpose at Pixar, and the
excerpt includes an awakening of how his effectiveness went well beyond
the what Pixar wanted to accomplish to how it should accomplish it and more.
Executives
who understand their purpose as helping others find purpose and meaning
in the work they do not only puts the organization on the path toward
greater success but also propels them into a reward cycle that goes well beyond immediate returns.
♦Thursday, April 10, 2014
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