Tuesday, July 26, 2011

Focus on your ideology to refocus your org

An organization’s ideology should provide a useful guide for all aspects of decision-making within the organization and at all levels of the organization. It becomes the guide post for attitudes, behaviors and evaluations. The mission statement captures the organization’s purpose; the vision statement reflects what it hopes to accomplish; and the values reflect principles that shape how it lives forward its mission. The ideology is reflected in the brand and forms the basis for the strategic plan.
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