Thursday, February 05, 2009

Corporate Giving: Clarify, Engage, then Give

No matter how you ultimately decide to give back, the search for the right philanthropic act should be an enjoyable and rewarding activity. Once you've clarified your purpose, consider your players. If your employees dread having to put on face paint and floppy shoes for your favorite annual fundraiser, consider engaging them to find another way to give back and multiply the good feelings or perhaps doing some of your own homework to discover something that works for you and for them. Once you've clarified your purpose and considered your players, do one more thing: clarify your commitment. Nonprofits count on what you say to plan for their future. Knowing how far and frequent you want to be with your contribution can guide how you communicate with your nonprofit(s) of choice. When everyone is clear on the intentions, everyone can win.
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