Saturday, September 27, 2008

eNews Tip: People Prefer Personal

Improve clicks and subscribes by making your eNews personal – and easy to read. Let’s face it, people don’t want to read corporate speak. It’s important to write your newsletter in a conversational, friendly tone that makes it accessible and fun to read. Readers only fully read 19% of newsletters, according to usability expert Jakob Nielsen, so make sure to keep sentences and paragraphs short. Use bullets, bold headlines and chunks of text to increase readability.
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