Sunday, February 03, 2008

Context is Crucial

Success lies within context. For anyone to succeed, they must know the context that defines success. For people to communicate effectively, they must know the context of the message. You can have a brilliantly crafted line but if put in the wrong or improper context, it loses all power. As you develop your next campaign, think about the context of how the message will be received and let that shape the context of its delivery.
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