Design as a component

A well-crafted strategy goes nowhere if it can't be communicated. A key component to that communication is the visual design of the intents, often the words. Fo Wilson, designer, said it well: “Design has to be woven into the strategy or it’s much harder to understand the message of the organization. It can’t be tacked on at the end or it will always seem like an afterthought.” Effective design, when integrated with strategy, can take you beyond business as usual.