Monday, November 19, 2007

Calling All Leaders!

As a leader in your organization, you have the opportunity to build your organization’s brand every day. You also have a particular responsibility to be mindful of your words, actions and attitudes because they shape the way people around you (inside and outside the organization) respond.

A quick and easy check-in: create a list of your organization's values or brand traits, put the list somewhere you can see it, schedule a moment of reflection midweek or (better yet) midday to check-in with how well you are reflecting those traits to the people around you. Hopefully, you'll just need that pat on the back to keep up the good work ... but, if you find that 6 times out of 10 you're falling short, you owe it to yourself (and your organization) to figure out why.
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1 comment:

chad schomber said...

Very interesting. I started a blog that addresses that point from a different perspective. Often, ideas zoom past important brand checkpoints. The result is what I call "Vanilla".

If you're interested, visit my blog:

Maybe you remember me... it's been awile.

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