The stories of your brand

David Pollay writes at Positive Psychology Daily, "Our life is not a series of facts only. It is mostly a set of interpretations we have made about events in our life. These interpretations add up to a story -- a story of who we think we are, what we have experienced, and what we're likely to do in the future."

This is true for your organization as well. Your brand is not simply a series of facts. While it stems from fact (a quality product or service), it is created from the interpretations of your customers and employees. It is in the stories told -- the ones you craft carefully as well as the ones you might never hear. Gather stories. Conduct a communications audit. Survey. Take steps so that the stories of your organization reflect your brand and your vision of achievement.