Friday, March 23, 2007

Big Business Needs Bigger Considerations

In a recent report from the Boston College Center for Corporate Citizenship, results found a growing need for CEOs to increase their efforts in combating social issues that are facing the communities surrounding their businesses.

The study drew four main findings:
  1. Public expectations for the role of business have changed significantly since the 1970s.
  2. New roles and responsibilities are being thrust on companies.
  3. Business is squarely in the middle of a major transition that is reshaping its role in society.
  4. The current business model is on a collision course unless companies recognize that society’s issues are impacting positively and negatively their long-term business success.

Changing expectations for social responsibility and financial performance must be met with long-range planning. This long-range planning delivers on a clear purpose and a new vision for achievement of the company, the employees and the community. It stems from a belief that doing good for the company is doing good for the community.

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