eNews Tip: Offer Real Value

Creating quality content is the first step in creating value for readers. However, the newsletter must also provide readers with something they didn’t have before. Offer links to outside sources. Share dates for important events. And always include a call to action. Whether asking people to donate, register for an event or simply start a conversation, let them know how they can help. After all, readers care about your organization. Reward them for their time and commitment with a thoughtful and imaginative glimpse into your world, straight to their inbox.