Drive Your Reader

Your choices of colors and placements influence your reader's reading. There is an order underlying how we process information and design.

• People are drawn from dark to light areas and from large to small objects.
• Image position determines where the reader goes next.
• Captions and callouts captivate.

We didn't make this stuff up nor did we do the original (and ongoing) research. But we do study it, use it and share it for others to improve how they connect with their reader(s).